Project Description
This was a fun project that helped us prove the value of beverage coasters as an advertising medium. We engaged in a brand partnership with Layar, a leading augmented reality platform, to offer our customers access to custom designed augmented reality interactions programmed right into their coasters. A simple scan with the Layar app unlocked limitless potential to engage with the brand through polls, games, and exclusive content. This application won the KATZ Americas team an ADDY award for “Creative Use of Paper.”